FREEHILLS

BUILD A TEAM

Global law firm Freehills (now Herbert Smith Freehills) wanted to resonate more with graduates plus give internal teams guidelines to create a new national graduate recruitment campaign. By interviewing graduate recruits, I validated the brand’s claim ‘here, you can be yourself’. I brought the claim to life in testimonial-driven positioning with guidelines for a voice that millennials could believe in. These became the foundation for a new brand toolkit for the firm’s recruiters.