brand BUILDING

How do you build brands that people want to keep close? Emotional connection and intuitive experiences are everything. I've helped many brands tell their story through brand creation, strategy and positioning, plus experiences that engage and retain customers.

BRAND STRATEGY

Behind every great brand is a strategy. It starts with conversations, workshops and research to understand business challenges, customer behavior and brand touchpoints. From these, the brand name, story, identity and customer experiences will spring. Then, to bring a brand to life, teams need tools like brand books, messaging kits, style and voice guides.

CONTENT STRATEGY

What's the secret to an impactful content strategy that changes customer perceptions and behaviour? It starts with understanding the target audience, their pain points and the right media to reach them – ebook, white paper, video or infographic. It requires doing the deep work – researching industry trends, insights and perspectives to develop a vision to take to market. And it requires analytical and creative thinking to tell the story in a compelling way, visualizing it using diagrams, infographics, statistics, pull quotes and images.

CAMPAIGNS

Whether you’re trying to drive sales, build engagement or launch a new product, a great campaign can help you turn insight into action.

COPYWRITING

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

thought leadership/pitches

To win B2B business, you need a visionary pitch that shows how deeply you understand their challenges – and those of their customers.